Every so often a business book comes along that changes how we
think about innovation and entrepreneurship... The Lean Startup has
the chops to join this exalted company.Financial Times


The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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What People

  • Tim Brown

    "Whether you are a startup or corporate entrepreneur there are important lessons here for you on your quest toward the new and unknown."Tim BrownCEO of IDEO

  • Scott Case

    "Every founding team should stop for 48 hours and read Lean Startup. Seriously stop and read this book now."Scott CaseCEO Startup America Partnership

  • Marc Andreessen

    "A must read for every serious entrepreneur-and every manager interested in innovation."Marc Andreessenco-founder of Andreessen Horowitz, Opsware Inc. and Netscape

  • Mitchel Kapor

    "The Lean Startup is the book whose lessons I want every entrepreneur to absorb and apply."Mitchell KaporFounder, Lotus Development Corp.

  • Andrea Goldsmith

    "Every entrepreneur responsible for innovation within their organization should read this book."Andrea Goldsmithprofessor of Electrical Engineering at Stanford University, and co-founder of several startups

  • Tim O'Reilly

    "It's ultimately an answer to the question 'How can we learn more quickly what works, and discard what doesn't?'"Tim O'ReillyCEO O'Reilly Media

  • Dan Heath

    "This book should be mandatory reading for entrepreneurs, and the same goes for managers who want better entrepreneurial instincts."Dan Heathco-author of Switch and Made to Stick

  • Dustin Moskovitz

    "This book will enable him to help many more entrepreneurs answer the tough questions about their business."Dustin Moskovitzco-founder of Facebook and Asana

How The Book is Organized

  • Vision

    Vision makes the case for a new discipline of entrepreneurial management. Identify who is an entrepreneur, define a startup, and articulate a new way for startups to gauge if they are making progress, called validated learning. To achieve that learning, we'll see that startups - in a garage or inside an enterprise - can use scientific experimentation to discover how to build a sustainable business.

  • Steer

    Steer dives into the Lean Startup method in detail, showing one major turn through the core Build- Measure- Learn feedback loop. Beginning with leap-of-faith assumptions that cry out for vigorous testing, you'll learn how to build a minimum viable product to test those assumptions, a new accounting system for evaluating whether you're making progress, and a method for deciding whether to pivot (changing course with one foot anchored to the ground) or persevere.

  • Accelerate

    In Accelerate, we'll explore techniques that enable Lean Startups to speed through the Build- Measure- Learn feedback loop as quickly as possible, even as they scale. We'll explore lean manufacturing concepts that are applicable to startups, too, such as the power of small batches. We'll also discuss organizational design, how products grow, and how to apply Lean Startup principles beyond the proverbial garage, even inside the world's largest companies.

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Eric Reis

About the
Author Eric Ries

Eric is the author of the popular blog Startup Lessons Learned and the creator of the Lean Startup methodology. He co-founded and served as CTO of IMVU, his third startup, which has today has over 40 million users and 2009 revenue over $22 million. An entrepreneur in residence at Harvard Business School and a frequent speaker at business events, he advises startups on business and product strategy using the Lean Startup approach.

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