Every so often a business book comes along that changes how wethink about innovation and entrepreneurship... The Lean Startup hasthe chops to join this exalted company.Financial Times
"Whether you are a startup or corporate entrepreneur there are important lessons here for you on your quest toward the new and unknown."Tim BrownCEO of IDEO
"Every founding team should stop for 48 hours and read Lean Startup. Seriously stop and read this book now."Scott CaseCEO Startup America Partnership
"A must read for every serious entrepreneur-and every manager interested in innovation."Marc Andreessenco-founder of Andreessen Horowitz, Opsware Inc. and Netscape
"The Lean Startup is the book whose lessons I want every entrepreneur to absorb and apply."Mitchell KaporFounder, Lotus Development Corp.
"Every entrepreneur responsible for innovation within their organization should read this book."Andrea Goldsmithprofessor of Electrical Engineering at Stanford University, and co-founder of several startups
"It's ultimately an answer to the question 'How can we learn more quickly what works, and discard what doesn't?'"Tim O'ReillyCEO O'Reilly Media
"This book should be mandatory reading for entrepreneurs, and the same goes for managers who want better entrepreneurial instincts."Dan Heathco-author of Switch and Made to Stick
"This book will enable him to help many more entrepreneurs answer the tough questions about their business."Dustin Moskovitzco-founder of Facebook and Asana
Vision makes the case for a new discipline of entrepreneurial management. Identify who is an entrepreneur, define a startup, and articulate a new way for startups to gauge if they are making progress, called validated learning. To achieve that learning, we'll see that startups - in a garage or inside an enterprise - can use scientific experimentation to discover how to build a sustainable business.
Steer dives into the Lean Startup method in detail, showing one major turn through the core Build- Measure- Learn feedback loop. Beginning with leap-of-faith assumptions that cry out for vigorous testing, you'll learn how to build a minimum viable product to test those assumptions, a new accounting system for evaluating whether you're making progress, and a method for deciding whether to pivot (changing course with one foot anchored to the ground) or persevere.
In Accelerate, we'll explore techniques that enable Lean Startups to speed through the Build- Measure- Learn feedback loop as quickly as possible, even as they scale. We'll explore lean manufacturing concepts that are applicable to startups, too, such as the power of small batches. We'll also discuss organizational design, how products grow, and how to apply Lean Startup principles beyond the proverbial garage, even inside the world's largest companies.
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